Apple reveals their interest in autonomous vehicle

Apple reveals their interest in autonomous vehicle

Apple reveals their interest in autonomous vehicle
There are rumors About Apple’s ambition in the transportation sector for years now. Apple has admitted that they are investigating heavily in autonomous vehicles. They revealed it in a letter asking the government to make it easier to develop self-driving cars.
Apple said in a November 22 letter to the National Highway Traffic Safety Administration The company is ‘excited about the potential of automated systems in many areas, including transportation,’ offering Apple’s opinion about draft regulations for the sector. The company’s director of product integrity Steve Kenner wrote, ‘Apple looks forward to collaborating with NHTSA and other stakeholders so that the significant societal benefits of automated vehicles can be realized safely, responsibly, and expeditiously,’
There was reason apple issued that letter. An Apple spokesman said in an email to AFP ‘they issued the letter because they are investing heavily in machine learning and autonomous systems. There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.’
Apple also has a different organization for the research called ‘project Titan.’ Apple has never officially announced about it. But some statement of CEO Tim Cook fuelled speculation. After a $1 billion investment in a Chinese ride-hailing service called Didi Chuxing, he spoke of ‘some strategic things that the companies can do together over time.’ However, in early September, The New York Times reported that the group had narrowed its ambitions, lying off dozens of staff as part of the project’s ‘reboot.’
The group is not going to design or produce a fully self-driving car. Instead the group will now concentrate on developing underlying technologies for autonomous vehicles.
Apple urges the NHTSA not to penalize new participants in the sector by restricting the testing of cars under development on public roads, for which established automakers generally have exemptions. To maximize the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally,’ it says. Apple also encourages data sharing, particularly for accidents, saying that would enable the industry to ‘build a more comprehensive dataset than any one company could create alone.’
Most major auto manufacturers and many technology groups are currently developing autonomous vehicles, considered to be the future of the automobile, along with electric power, with first production models promised for around 2020.